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Every dollar counts when you’re a lean startup. Focus first on acquiring your first 100 customers: use referral incentives, partner with non‑competing services, or run targeted social‑media ads with tight budgets and clear KPIs.

Outsource non‑core tasks—graphic design, bookkeeping, customer support—to freelancers. Platforms like Upwork and Fiverr let you pay per task instead of onboarding full‑time hires. And automate workflows wherever possible: email sequences, invoicing, and even basic HR tasks can be handled with off‑the‑shelf SaaS tools.